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# Learn Ten Tips About Facebook Ads Secret in 2020

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[su_heading size=”15″ margin=”30″]# Learn Ten Tips About Facebook Ads Secret in 2020[/su_heading]

What are Facebook Ads Secrets?

Facebook Ads are part of the digital marketing program. Hence, whenever you scroll your Facebook feed and post, you will find some ads inside the feed.

These paid ads are Facebook Ads. These ads work on the basis of certain objectives. Read the top ten Facebook ad secrets just below.

#1 Facebook Ads Policy?

Following Facebook, ad secrets need to check before running any paid Campaign

  • Never run a campaign without landing page.
  • Don’t advertise illegal product and services which is against the Facebook policies.
  • Facebook Don’t allow you to use Discriminatory practices and contents. More details you can check from Facebook.

#2 Objectives of Facebook ads

Below are the main objectives while running Facebook ads.

  • Brand Awareness
  • Link Clicks
  • Lead Capture
  • Conversion
  • App Installation

#3 Landing page and its Importance

A landing page is not similar from other pages that follow both of these criteria: It is a platform that allows you to capture a visitor’s information in exchange for the desired offer.

It is very helpful to capture the visitor’s information. However, It is mandatory to have a landing page before running Facebook ads by Facebook rules.

#4 What is the custom audience?

The Facebook Custom Audience is a targeted advertising service that allows businesses to import user email addresses for re-targeting on the social media platform.

Custom Audiences are an effective way for online businesses to interact with relevant users across multiple channels. You can create your custom Audience by running the lead capture objective.

Must read : 11 Brilliant Ways To Advertise Your Tech Blog in 2020

#5 What is a lookalike audience?

Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those of your existing followers.

These are easy to create and implement, making them an extremely powerful marketing tool for efficiently finding high-converting users.

After running the lead capture objective, now it’s time to run a conversion campaign to get high volume sales.

Conversion campaign can only be successful if you already run the lead generation campaign initially.

#6 What is a Facebook pixel and how I can place it on our website?

The code, which is placed inside the website or landing page to understand the behavior of visitors is called a Facebook pixel. Facebook pixel is the code that you place on your landing page.

It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and re-market to people who have already taken some kind of action on your website.

#7 Do you have an idea?

You must-have good Facebook Ads placement skills. If you must ensure that you have sufficient skills to

  • Run the various types of Facebook campaigns with their objective.
  • Familiar with A/B Testing
  • Campaign optimization
  • Campaign Scaling and Spying  

#8 How to search laser targeted audience on Facebook?

Identify your customers and visitors using Laser focusing technique called laser targeting. Laser-targeting is one of Facebook’s advanced targeting options.

It allows you to find the right audience. It is an effective way of targeting the core audience within a market. Laser-targeting essentially helps you to use multiple criteria to define your target audience.

#9 What is the Facebook spy tool?

Spy tool will show you everything from the creatives used, to the ad copy used to the targeting options and audience lists that are working for their business.

Facebook spy tool is an important tool to track the creative and ads which your competitors are running on Facebook. You simply understand what competitors are doing to make the campaign successful.

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#10 You need to know Facebook ad secrets before starting campaigns?

To be a successful Facebook marketer you need to have

  • Professional landing page
  • Genuine offer
  • Should be expert in laser targeting
  • Understand the use of pixel
  • Drive your lookalike audience from the Custom audience.

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